Deon started working from home, but soon found that the premises were far too small. Some alterations to the home were in order to accommodate his expanding business. Within 6 months, he had outgrown those as well. In 2006, Deon registered his company “The Cake Genie” and moved into his shop in Mondeor, where he is situated today. Deon also gives courses in cake decorating and is passionate about sharing his knowledge with other creative people.
In 1993, he made his first wedding cake for his own wedding and really enjoyed doing it. He attended a cake exhibition at the Rand Easter Show and was in awe at what could be achieved with icing. He then and there decided that this was a hobby that he would like to try.